Thursday, March 15, 2012

Loewe's viral marketing campaign: it couldn't be more up to date

     The viral marketing campaign that is triumphing right now in Spain is the Loewe’s 2012 collection. All the media is following the success of the new promotional video of the brand: www.youtube.com/watch?v=UUWFWJ9fRoo, where modern young Spanish residents explain to the camera insignificant thoughts, some related with Loewe’s connotations.
     The cool and transgressor video is one of the most popular in YouTube, and it has caused a lot of controversy. One of the facts that has helped the rapid “infection” of the media and the Internet with this video and the brand’s name is the huge number of parodies that have been made based on the spot. That way, more people talk about the subject and become engaged in its distribution. The following link leads to one of the most seen parody: www.youtube.com/watch?v=a46aoGLIAs4.
     Although many people are making fun of Loewe’s spot, it has caused enormous enthusiasm; the important thing is that others talk about the brand. It is the end of the discretion that characterized Loewe in front of the desired popularity. 

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