Blogosphere: what should you be monitoring?

     It goes without saying: blogs (writing, reading, and commenting) should be a major part of your social media and marketing strategy. Maintaining a blog is a great way to create content that drives visitors to your website. Reading quality blogs keeps you in the know of industry trends, news, data, and more. Commenting is a great way to expand your reach by appearing below someone else’s content as well as causally introducing yourself (as a brilliant commenter) to the author of that blog.

     It’s also very important to be aware of what others write about your company in order to respond properly. Even if only to celebrate quality articles written about your organization when they periodically appear, you should know what the blogosphere is saying about you.

Make sure that within your monitoring campaign you are tracking relevant...

• Blog Articles: You should consider blog articles just as important (if not occasionally more important) as news coverage! You should know who is writing about your company and what they are saying. Are you generating major coverage regarding a product launch or another piece of news? Is there some sort of controversy occurring around your industry? Competitors?
• Comments: What are people saying in response to articles about you, your competitors, or your industry? Should you weigh in as well?
• Links: Links make the inbound marketing world go round! Do the blog articles written about you also include links back to your website? If not, perhaps you should send the author a friendly note. If you created content that a blog article is referencing, you should be credited with a link.

     Source: How to monitor your Social Media presence in 10 minutes a day (Rebecca Corliss, Hubspot) e-book