It’s also important to search and comb through services that track conversations and relevant topics such as Technorati, Blogpulse, B...

      We’ve all heard that in Social Media, we can’t control the message. To some extent, we can’t control perception, but we can help stee...

      I have talked with many companies who tell me they aren’t sure if they want to start an online conversation with their customers. Cor...

      Customers are having conversations about companies, with or without the company’s involvement with those discussions. Someone in Cord...

      Think about it. Can you get to know a new person you meet without having some kind of conversation? Whether it is in person, over ema...

      Marketing’s role in an organization is changing. It is no longer enough to push a product or service at a customer, thinking it will ...

      Marketers can no longer solely rely on their previous methods to understand customer needs. For example, focus groups will give us an...

      We can begin learning from our customers with each interaction they have with us, at any touch point. When we remember and record tho...

      As marketers begin to truly understand their customers’ needs, they can then create campaigns which are more relevant, more customize...

       ACDSee has a long tradition of providing quality software for digital photographers. This case study is an example of not only how so...

      Will Morris, AOL's man in Silicon Valley, and Frank Gruber, who works out of the east coast HQ, vowed to help engage unhappy custo...

      FreshBooks is by far, one of my favorite examples for a company that gets it. They live and breathe customer service and mandate that ...

      With an increasing amount of traffic being driven to sites from smartphones, mobile should start to play an essential role in your ma...

      Thankfully most small businesses now realize that using hotmail or yahoo as their business email address probably doesn’t send the ri...

      Evernote syncs beautifully across all devices and allows me to outline my life without having to commit anything to memory. Why ...

      Prospects are turning to sites such as Insider Pages to find sources for everything from plumbers to piano tuners in almost every com...

Add to Any : a tool that makes it very easy for people to subscribe to your blog. Disqus : interactive commenting system. Twittertools : ...