- Bike hero
- Advertiser: Guitar hero
They uploaded at YouTube a video of a boy riding a bike following a sort of marks in the ground, the same that appear in the game.
The objective of this blog is to compile all the Viral Marketing campaigns ever and share Social Media information.
Monday, November 7, 2011
Meet the Spartans, movie
- Advertiser: Meet the Spartans, movie
20th Century Fox created a viral campaign by developing a microsite where whoever can introduce his name and a photo of himself. Then, while Carmen Electra is in an interview about the film, she explains that she’s dating someone, and she shows a tattoo and a photo of that person.
Sporting Portugal
- Advertiser: Sporting Portugal
They created a microsite for those clients interested in buying tickets, where, after having given your personal information, the screen changes to a video where the coach is talking with the team, and suddenly he calls the user at his mobile phone and tells him that they cannot start the season until he has not purchased the tickets.
WWE
- Advertiser: WWE
Two years after Chris Jericho had left the WWE, the entertainment company released series of short videos to the internet with cryptic codes that fans tried to decode, hinting his return. He finally re-enters the company after the total success of the campaign.
Burger King
- Whopper Freakout
- Advertiser: Burger King
The fast food chain recorded with hidden cameras the reactions of the establishment’s clients when the employers told them that the wopper is removed from the menu.
“Year Zero” CD, Nine Inch Nails
- I am trying to believe
- Advertiser: “Year Zero” CD, Nine Inch Nails
The band released t-shirts where was written “I am trying to believe”, and they created a site about year 0000, with an original alternate reality game.
Jack Links Beef Jerky
- Messin’ with Sasquatch
- Advertiser: Jack Links Beef Jerky
They published in YouTube videos where people travelling through the woods run across the mysterious Sasquatch and mess with him.
www.taxbrain.com
- Advertiser: www.taxbrain.com
To attract attention, this tax service uploaded on YouTube a video without relation with work, showing women and an automobile racing.
www.guitarmasterpro.net
- Advertiser: www.guitarmasterpro.net
The company released a video where one of their students plays the guitar. That was all the support needed to promote the web.
Philips
- Shave everywhere
- Advertiser: Philips
To promote Bodygroom, a new Philips’ product, they created a site. There were different supports, and a funny video about the subject. The site has continued working, with an advergame, “It’s a jungle out there”.
Nike
- Touch of gold
- Advertiser: Nike
As many other cases, the curiosity of this campaign, a viral marketing video, is the “is it real, or is it doctored” quality. Ronaldinho appears doing extremely difficult passes with a ball after having put a pair of nike shoes on.
Berlitz Language School
- Advertiser: Berlitz Language School
To raise its company profile, they created a sort of humorous videos of everyday situations where the use of languages is indispensable.
Carlton draught, beer
- The big ad
- Advertiser: Carlton draught, beer
In this case, the viral campaign is a really elaborated video where lots of people reproduced the scene of a man drinking beer: ones represented the man’s figure and the others the beer and her way to stomach.
Trojan condoms
- Trojan Games
- Advertiser: Trojan condoms
Their way of promoting the brand’s condoms was creating a site with videos of funny invented Olympic-stiles events related with sex.
Ikea
- Better tidy up
- Advertiser: Ikea
To promote their storage furniture, they released a video where a child is playing with a vibrator because it was not well tidied.
Kraft
- Cheesy movies
- Advertiser: Kraft
It was a micro site where participants could create 25 seconds long animated movies. That way Kraft’s back-to-school promotions were known by lots of cyberauts.
Xbox
- Advertiser: Xbox
They published a really polemic video in internet, where a woman gives birth to a child that shoots of from her uterus directly to the tomb. He grows up and grows old along the way. Their slogan is: life is short, play more.
BMW
- Advertiser: BMW
The car's brand created a sort of short films to promote bmw's website and their cars.
John West Salmon
- Bear fight
- Advertiser: John West Salmon
The campaign is composed of some videos where a man fights against a bear. The situation is really curious, and this attracted many people. At the end, there appears the brand's name.
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