Tuesday, January 3, 2012

General Motors

  • General Motors Chevy Competition
  • Advertiser: General Motors
     They organized a road trip / scavenger hunt competition using Chevy’s newest products. They had to complete 50 challenges and interact via social media: Twitter, etc.

Ford Motor Company

  • Ford Fiesta Project
  • Advertiser: Ford Motor Company
     The company selected 100 socially individuals to prove a new version of Ford Fiesta before it was released in the USA. They shared their experience using Blogs, Twitter, Facebook, Flickr, YouTube and others.