- Bike hero
- Advertiser: Guitar hero
They uploaded at YouTube a video of a boy riding a bike following a sort of marks in the ground, the same that appear in the game.
The objective of this blog is to compile all the Viral Marketing campaigns ever and share Social Media information.
Monday, November 7, 2011
Meet the Spartans, movie
- Advertiser: Meet the Spartans, movie
20th Century Fox created a viral campaign by developing a microsite where whoever can introduce his name and a photo of himself. Then, while Carmen Electra is in an interview about the film, she explains that she’s dating someone, and she shows a tattoo and a photo of that person.
Sporting Portugal
- Advertiser: Sporting Portugal
They created a microsite for those clients interested in buying tickets, where, after having given your personal information, the screen changes to a video where the coach is talking with the team, and suddenly he calls the user at his mobile phone and tells him that they cannot start the season until he has not purchased the tickets.
WWE
- Advertiser: WWE
Two years after Chris Jericho had left the WWE, the entertainment company released series of short videos to the internet with cryptic codes that fans tried to decode, hinting his return. He finally re-enters the company after the total success of the campaign.
Burger King
- Whopper Freakout
- Advertiser: Burger King
The fast food chain recorded with hidden cameras the reactions of the establishment’s clients when the employers told them that the wopper is removed from the menu.
“Year Zero” CD, Nine Inch Nails
- I am trying to believe
- Advertiser: “Year Zero” CD, Nine Inch Nails
The band released t-shirts where was written “I am trying to believe”, and they created a site about year 0000, with an original alternate reality game.
Jack Links Beef Jerky
- Messin’ with Sasquatch
- Advertiser: Jack Links Beef Jerky
They published in YouTube videos where people travelling through the woods run across the mysterious Sasquatch and mess with him.
www.taxbrain.com
- Advertiser: www.taxbrain.com
To attract attention, this tax service uploaded on YouTube a video without relation with work, showing women and an automobile racing.
www.guitarmasterpro.net
- Advertiser: www.guitarmasterpro.net
The company released a video where one of their students plays the guitar. That was all the support needed to promote the web.
Philips
- Shave everywhere
- Advertiser: Philips
To promote Bodygroom, a new Philips’ product, they created a site. There were different supports, and a funny video about the subject. The site has continued working, with an advergame, “It’s a jungle out there”.
Nike
- Touch of gold
- Advertiser: Nike
As many other cases, the curiosity of this campaign, a viral marketing video, is the “is it real, or is it doctored” quality. Ronaldinho appears doing extremely difficult passes with a ball after having put a pair of nike shoes on.
Berlitz Language School
- Advertiser: Berlitz Language School
To raise its company profile, they created a sort of humorous videos of everyday situations where the use of languages is indispensable.
Carlton draught, beer
- The big ad
- Advertiser: Carlton draught, beer
In this case, the viral campaign is a really elaborated video where lots of people reproduced the scene of a man drinking beer: ones represented the man’s figure and the others the beer and her way to stomach.
Trojan condoms
- Trojan Games
- Advertiser: Trojan condoms
Their way of promoting the brand’s condoms was creating a site with videos of funny invented Olympic-stiles events related with sex.
Ikea
- Better tidy up
- Advertiser: Ikea
To promote their storage furniture, they released a video where a child is playing with a vibrator because it was not well tidied.
Kraft
- Cheesy movies
- Advertiser: Kraft
It was a micro site where participants could create 25 seconds long animated movies. That way Kraft’s back-to-school promotions were known by lots of cyberauts.
Xbox
- Advertiser: Xbox
They published a really polemic video in internet, where a woman gives birth to a child that shoots of from her uterus directly to the tomb. He grows up and grows old along the way. Their slogan is: life is short, play more.
BMW
- Advertiser: BMW
The car's brand created a sort of short films to promote bmw's website and their cars.
John West Salmon
- Bear fight
- Advertiser: John West Salmon
The campaign is composed of some videos where a man fights against a bear. The situation is really curious, and this attracted many people. At the end, there appears the brand's name.
Monday, October 31, 2011
YouTube
- YouTube Embeddable Videos
- Advertiser: YouTube
The famous web site introduced embeddable videos so that bloggers can put videos directly into posts. It’s an easier way to ensure that videos will circulate.
Dove
- Dove Evolution Video
- Advertiser: Dove
Dove created a really famous video proving that the girls in advertisements are not real, they are the modified version of a normal girl.
Link: www.youtube.com/watch?v=iYhCn0jf46U
Campaign for the own benefit
- Million Dollar Homepage
- Advertiser: it’s not a brand campaign
This is one of the most curious cases. It’s about a site that sold pixels on its homepage.
Campaign for the own benefit
- One Red Paperclip
- Advertiser: it’s not a brand campaign
In this case, a man created a blog to exchange things every time a bit more valuables. He started offering a red paperclip, and he finally obtained a house. In the web there are all the exchanges.
MTV Spain
- Amo a Laura (I love Laura)
- Advertiser: MTV Spain
The marketing enterprise invented a band and a polemic song about sexual abstinence until marriage. It seemed real, but it was just to promote MTV channel.
SinExcusas2015.ong
- Levántate ZP (Stand up Zapatero)
- Advertiser: SinExcusas2015.ong
BBDO agency created a video that simulated the image recording of someone stealing president Zapatero’s chair in the parliament. Then they left a note asking him to stand up against poverty on 16th October.
Banco Gallego (Galician bank)
- Depóstio Lopetegui (Lopetegui deposit)
- Advertiser: Banco Gallego (Galician bank)
The Shakelton agency took profit of the images emitted in TV where a sports journalist faint to justify that it was because he had read a poster with the conditions of a new deposit.
Hotmail
- Advertiser: Hotmail
Their idea was to fix a link in the end of every message with an ad of their offer: free e-mail service. Now it is also used for Blackberrys and others.
The Blair Witch Project (film)
- Advertiser: The Blair Witch Project, film
The campaign consisted in spreading the rumors of a legend about the death of three adolescents in a forest. There were images and information in a web with the name of the film.
Link: www.blairwitch.com/
Agent Provocateur
- Advertiser: Agent Provocateur
Although in this case the brand of the product is not hided, the campaign was only in internet, and it was as curious as the viral ones. In the video, Kylie Minogue wears underwear and at the end, she tests if men had resisted her sensuality.
Burger King
- Subservient Chiken
- Advertiser: Burger King
In this case, this fast-food chain created an advergame where you can order what to do to a man disguised as a chicken, like dance, jump, sleep, etc.
Tipp-Ex
- A hunter shoots a bear!
- Advertiser: Tipp-Ex
This viral campaign was in YouTube: two boys are camped in an unknown place, and suddenly a bear approaches to them. They pick up a gun and ask the viewer what to do by clicking a button: shoot the bear or not. Then, the two boys erase a part of the title with a Tipp-Ex present in an ad next to the video, and they ask you to rewrite the title with what do you want them to do next.
Ecko
- Still free
- Advertiser: Ecko
The campaign consisted in a fake video of some boys painting graffiti in the Air Force One, the presidential plane of EEUU.
Link: www.stillfree.com/
Sónar (Music Festival, Barcelona)
- Advertiser: Sónar, Music Festival in Barcelona
They created an addictive advergame that consists of touching a ball with a cursor to make it bounce.
Attitudes (social responsibility program)
- Advertiser: Attitudes, social responsibility program
They created a video representing that you are in a car, and it shows a man rebuking you from another car. In that moment you have to decide if you want to hit him or not. Their purpose was to fight against violence.
Link: www.attitudes.org
Comfort 3 Advance (Bic)
- Advertiser: Comfort 3 Advance, Bic
Their idea was to publish in the brand’s web a sort of humorous videos teaching some advices about the use of razor blades.
Cadbury
- A glass and a half full of joy
- Advertiser: Cadbury
The brand created some videos that attract the curiosity of cybernauts showing strange situations not related to their products, like a gorilla playing drums. The products are shown at the end.
Smirnoff
- Green Tea Partay
- Advertiser: Smirnoff
To create controversy, the vodka brand produced two videos confronting two groups of young boys: ones from the High-class, WASP, called Prep-Unit, and the others surfers, from the East Cost, California. In the videos appears in some moments a bottle of Smirnoff.
Ray-Ban
- Catch sunglasses / Never Hide
- Advertiser: Ray-Ban
To promote their brand, they develop a campaign consisting in a video of a boy throwing eye-glasses to another boy in different situations and places, every time more difficult. This video is one example of the brand’s short films collection “Never hide”.
Blendtec
- Will it blend?
- Advertiser: Blendtec
As many others, this brand created a sort of curious videos. In this case, they show how good the Blendtex mixers works. They grind different objects as iPhones, golf balls, etc.
Link: www.willitblend.com/
Axe
- Bomm Chicka wah wah
- Advertiser: Axe
In this case, they carry out a global campaign where multimedia is really powerful. In their videos appears an attractive woman that gets crazy after passing a boy that uses axe.
Mikado
- The damn squirrel
- Advertiser: Mikado
To make people talk about their products, the company had created a character, a man disguised as a mischievous squirrel that plays pranks always related with Mikado’s, as stealing them in a supermarket.
The Simpsons (film) + Burger King
- Simpsonize me
- Advertiser: The Simpsons film and Burger King
In this case, both brands created a single viral campaign where you have to prepare Homer’s favourite sandwich playing with Burger King’s character, then compete with the film’s clown and finally you can upload a photo of yourself and transform it in a Simpsons’ character.
Mentos
- Mentos geyser video contest
- Advertiser: Mentos
There were many videos in YouTube with the explosion produced after mixing Coca cola and Mentos, that’s why the Mentos’ company created a video competition and asked two boys to create an amazing show using their products.
The last exorcism (film)
- Advertiser: The last exorcism film
Thanks to Chatroulette, a web where users put in touch with others using videoconferences, the campaign promoted a horror film by showing an attractive girl that suddenly transforms demoniacally. Finally, the site shows the film’s web.
She wolf (Shakira's CD)
- She wolf hunter
- Advertiser: Shakira, She wolf CD
The campaign spread the rumor about the existence of a wolf attacking people. They created a web and a YouTube channel to prove it, showing images, videos and comments from witnesses.
Diesel
- Heidies, 15 megabytes of fame
- Advertiser: Diesel
The idea was that two girls had kidnapped the brand’s commercial with the new underwear collection, and they were about to pass 5 days in a hotel’s room, broadcasting it in the web and asking people to propose them things to do.
Pulse (film)
- Quiero ver un fantasma (I want to see a ghost)
- Advertiser: Pulse film
From a blog, a boy explained his desire to see a ghost, and informed about a wave of suicides after watching a video he published. It was all false, just to promote the film.
Quicksilver
- Advertiser: Quicksilver
They published in the brand’s website a video of a different way of surfing: in the Denmark’s river, using dynamite to create waves.
Nokia 6500 Classic
- La persona más tranquila del mundo (World’s calmest person)
- Advertiser: Nokia
Using a virtual casting, Nokia was looking for the calmest person. The candidates had to send a video supporting an extreme situation, and others can test him. The best one won a Nokia 6500 Classic, just for the ones that are able to support admiration.
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