- A hunter shoots a bear!
- Advertiser: Tipp-Ex
This viral campaign was in YouTube: two boys are camped in an unknown place, and suddenly a bear approaches to them. They pick up a gun and ask the viewer what to do by clicking a button: shoot the bear or not. Then, the two boys erase a part of the title with a Tipp-Ex present in an ad next to the video, and they ask you to rewrite the title with what do you want them to do next.
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