Think about it. Can you get to know a new
person you meet without having some kind of conversation? Whether it is in
person, over email, or on a Facebook wall, there has to be some type of
interaction in order to progress the relationship.
Customer relationships are no different!
It is important to go where your customers are (be that online, at a retail
store, in their own place of business), get to know them, find out their needs,
and start doing something different based on what you learn. Customer trust and
relationships will build, and the best ones will lead to more customers as they
tell others about you. Start the conversation!
Source: Customer service: the art of listening and engagement
through Social Media (Brian Solis and Becky Carroll)
e-book
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