How to kickstart your mobile marketing

     With an increasing amount of traffic being driven to sites from smartphones, mobile should start to play an essential role in your marketing mix. So how do you kickstart your mobile marketing program?

Optimize Your Site for Mobile

     You can create an entirely different version of your website targeted for mobile viewers, and set up a mobile redirect. Through this feature, a line of code is placed on your website’s homepage to determine the size of a visitor’s browser screen. Based on each screen’s size, the visitor is either directed to the mobile site, or they stay put.

     Besides the redirect option, you can also use mobile CS to make your website mobile-friendly. The CS basically allows you to change the way your website is organized and displayed just on mobile devices.

Location Is Your Friend

     As we have previously noted in this blog, location is another marketing element you need to pay special attention to. Location will make real-time search more relevant. And because real-time search is closely related to our usage of mobile devices, marketers must figure out how they can take advantage of location-based technologies such as

Foursquare.

     “Mobile is only going to grow,” says David. “It is going to be an increasingly significant part of the way people access your company.”

     Source: The ultimate how to marketing guide (HubSpot and David Meerman Scott) e-book