Prospects are
turning to sites such as Insider Pages to find sources for everything from
plumbers to piano tuners in almost every community in America. Highly rated
small businesses appearing on social sites are starting to get noticed! This is
a great new medium. There is no cost involved and the benefits far outweigh the
little bit of work you may put in to start building your online reputation.
Smart small businesses are starting to encourage online reviews. (Merely point
out to your happy customers that they might want to share the love.) Other
businesses are printing and using their online reviews offline. Businesses with
the most ratings and reviews seem to do the best. Coupons and offers are a
great way to get noticed too!
You need to
start exploring this avenue now, if for no other reason than to manage your
online reputation. Some businesses fear the impact of a negative review. I
mean, you can’t make every customer happy, right?
Most of the social directories have processes in place to fight spam and
competitive revenge type reviews, but nothing works
like a good offense. Make sure you are building reviews from happy clients.
Send offline customers online and teach them how to use a site such as Judy’s
Book.
Some
of the more popular social/local directories include:
- Craigslist
- Judy’s Book
- Insider Pages
- Smalltown.com
- Yelp
Source:
Let’s talk, Social Media for small busniess, version two (John Jantsch) e-books
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