Press releases
are like vitamins for people: we either obsess over them or don’t take full advantage
of them. What if you are looking for a happy balance between these two
extremes?
Why
Submit Your Press Release to Distribution Services?
Think about
Google News and Yahoo! News as different search engines, says David. In order
to get your content to be indexed in these places, you need to submit your
press release to one of the recognized press release distribution services.
Where
to Submit Your Press Release?
The five big
ones are: PRWeb, PR Newswire, Business Wire, Marketwire and PrimeNewswire.
There are other less popular ones, plus free services you may be able to use.
While we encourage you to experiment with ditribution, make sure you know what
you are getting. All services you use should have access to the main search
engines and should give you the capability to hyperlink from the press release
to your site.
The
# 1 Critical Element in Press Releases
Including
hyperlinks in your press releases is critical. Make sure to hyperlink relevant
words directing to targeted pages (which sometimes can even be landing pages).
For instance, if your press release is about a new product launch, you should
hyperlink the most important phrases and send people to your website pages
corresponding to these phrases. This is essential for search engine
optimization.
Don’t
Forget to Publish on Your Site
In addition to
sending the press release to reputable distribution services, you should also
publish it on your own website. Add it to your Media page, on your blog or
wherever you think is appropriate. “If you put it on your site, it is going to
get indexed by the main part of Google,” explains David.
Source: The ultimate how to marketing
guide (HubSpot and David Meerman Scott) e-book
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