Thursday, March 22, 2012

How micro-bloging works

     Micro-blogging is tool that combines elements of blogging with instant messaging and social networking.
     The clear leader in the micro-blogging field is Twitter with over 1 million users11. Other notable micro-blogging players include Pownce and Jaiku, which offer various different features, but for the purposes of this e-book it makes sense to focus on the Twitter format.
     Twitter users can send messages of up to 140 characters instantly to multiple platforms. 90% of Twitter interactions12 are not made via the Twitter website, but via mobile text message, Instant Messaging, or a desktop application such as Twitterific. Its flexibility is further enhanced by the ability to subscribe to updates via RSS.
     Uses of Twitter vary. It’s popular among homeworkers and freelancers, who use it in part as a ‘virtual watercooler’. Other people use it simply to stay in touch with a close network and share thoughts or start conversations.
     Its suitability as a vehicle for breaking news has encouraged the BBC and CNN to introduce Twitter feeds. Even candidates for the US Presidency have taken to Twitter (for example, Barack Obama).
     An important feature to note is that Twitter can be indexed via Google. As with so much on the web, it’s a public platform, so it’s worth remembering that as such your use of it may become part of your ‘permanent record’.

     Source: What is Social Media? (Antony Mayfield, iCrossing) e-book

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