How to keep up with the competition

     In this age of rapidly changing technologies, businesses are fiercely competing for the attention of online viewers. Many companies start obsessing over what the competition is doing. Should you follow suit?

     In this section we talk about the dynamics between you and your competitors. What do you currently practice and how should you behave in the future?

Be Aware of Your Competitors

     You need to be aware of what your competition is doing. Are they raising or lowering their prices? Are they launching a new product? Don’t be ignorant about their successes and failures; yet don’t obsess over them.

Don’t Copy the Competition

     “I have seen it in so many places,” David says about the fact that organizations copy the competition. “The company that leads is the company doing the unique and interesting things.”

     David emphasizes the importance of content creation and social media engagement among other innovative ideas. “That is the right thing to do—focus on your potential and existing customers,” he adds. When you concentrate on the right things, you are going to force the competitors to obsess over you and copy you.

     Source: The ultimate how to marketing guide (HubSpot and David Meerman Scott) e-book