Frank Eliason from Comcast
didn’t wait for his customers to approach him. He used Twitter to seek out
people having service issues, and then he helped solve their problems.
What if you blogged about the area your
potential customers might come from, like DigitalNomads.com from
Dell did? Social media lets you find your customers first.
- 2. Be there before
the sale
Long before you need a loan for your kid’s
education, you should know about the Financial Aid Podast and Christopher
S. Penn.
Chris works hard to deliver trusted
information to people without asking for your money. In fact, Chris does the
opposite: he shows you have to save your money, day in and day out. By giving
it all away, Chris ensures that you’ll think of him first when buying.
- 3. Be (or empower) the influencer
Luis Suarez is a voice inside of IBM’s
effort to power social computing. He shares his views, encourages others, and
builds relationships that don’t immediately impact IBM, except that they do. We
know Luis, and we form an opinion on IBM.
Scott Monty has his job cut out for
him. His role is to head social media for Ford. What does blogging and Twitter have
to do with selling cars? Scott’s going to find out.
One way Scott moved to shift behavior was
to start offering bloggers rides in the Ford Flex. Will it work? Will we blog
about the car? This is perhaps the hardest step.
Mike Dunn has lots of experience in
making relationships. He is one of the top cool hunters at Hearst Interactive. He
wouldn’t put it this way, but he probably has to kiss a lot of frogs to find a
prince in that realm.
Social media offers lots of ways to create
“multi-touch” contact with prospects and buyers.
If
there were a patron saint of
measurement, it would be K.D. Paine. There’s a reason she speaks
at all the hot conferences. K.D. is one of the few who can easily talk about how social media is measured. But there are ways to add gauges to
what we propose when we talk about social media. They
just take a bit more thinking than traditional
methods.
Source: Fishing where the fish are:
Mapping Social Media to the buying cycle (Chris Brogan) e-book
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