How to deal with negative comments

     If you have been blogging for a while, you have probably felt the frustration associated with negative comments. If you are new to blogging, you probably fear receiving biting criticism. But you might be surprised to learn that, as David points out,“negative comments can sometimes be a good thing”.

Understand the criticism

     "When you have somebody who is thoughtfully critical of you, respond to them and show that your organization is human and you are a caring person" says David. Critical comments can spark meaningful and authentic discussions. Responding to them shows that you are attentive to the remarks of others and that you are not just rambling in a vacuum.

React in the same channel

     “It is always a good idea to react in the same media that the comment was made in” says David. If someone posts a tweet, tweet back at them. If they leave a blog comment, comment on the same post.“If they did a video, do a video in response”. Pay attention to people’s preferred method of communication and continue the dialogue on that platform.

Don’t respond to bullies

     “If it is a thoughtful comment, it deserves a response. If it is a bully and all they are trying to do is bully you—you don’t have to respond to that”. Trust your guts to evaluate if a comment is attacking you or your argument. If the commenter is being insulting without providing any meaningful criticism, feel free to ignore them.

     Source: The ultimate how to marketing guide (HubSpot and David Meerman Scott) e-book