Tuesday, May 22, 2012

A blog primer

     In simplest terms, a blog is software that allows anyone who can type to post content to a website or blog home page. The content is generally displayed much like a journal might be written, in reverse chronological fashion.
     This content can be anything the author chooses to write, or post, as it is referred to in blogging terms.
     Now, on the surface, what this means is that anyone can update a website that has this blogging software installed and that’s a great thing. Websites benefit from change and blogs make it easy to change, update, and add content.
     But, there’s much more. Blog software also allows:
  • Readers of the blog pages to make comments and add their own content.
  • Readers of the blog to subscribe to the content so that they are automatically notified whenever the content is updated.
  • Search engines to receive notice or pings whenever the content is updated.
     All of the above items happen automatically once the software is configured. Blogging is such a great tool because it allows you to more easily accomplish many of the marketing objectives that today’s small business must address.
     A blog is your ticket to creating:
  • Content
  • Context
  • Connection
  • Community
     And if that isn’t enough, know this—search engines love blogs! If for no other reason, consider creating and frequently posting relevant, keyword-rich content to a blog, hosted on your domain, because it will dramatically improve your changes of ranking well in the search engines.

     Source: Let’s talk, Social Media for small busniess, version two (John Jantsch) e-book

No comments:

Post a Comment