In simplest
terms, a blog is software that allows anyone who can type to post content to a
website or blog home page. The content is generally displayed much like a
journal might be written, in reverse chronological fashion.
This content
can be anything the author chooses to write, or post, as it is referred to in
blogging terms.
Now, on the
surface, what this means is that anyone can update a website that has this
blogging software installed and that’s a great thing. Websites benefit from
change and blogs make it easy to change, update, and add content.
But, there’s
much more. Blog software also allows:
- Readers of the blog pages to make comments and add their own content.
- Readers of the blog to subscribe to the content so that they are automatically notified whenever the content is updated.
- Search engines to receive notice or pings whenever the content is updated.
All of the
above items happen automatically once the software is configured. Blogging is
such a great tool because it allows you to more easily accomplish many of the
marketing objectives that today’s small business must address.
A blog is your
ticket to creating:
- Content
- Context
- Connection
- Community
And if that
isn’t enough, know this—search engines love blogs! If for no other
reason, consider creating and frequently posting relevant, keyword-rich content
to a blog, hosted on your domain, because it will dramatically improve your
changes of ranking well in the search engines.
Source:
Let’s talk, Social Media for small busniess, version two (John Jantsch) e-book
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