Twitter: what should you be monitoring?

     Oh, Twitter. While we love you and the benefit you can provide, the mad clutter that you produce is sometimes overwhelming, daunting, and hides the valuable information we as marketers should catch.

So what type of information and tweets should you be looking out for?

• Relevant questions about your company: If someone tweets, “Should I buy X product or its competitor’s product?” you want to be ready to respond. If not directly by offering helpful content about your business, perhaps you could point that person to a customer of yours.
• Relevant questions about your industry: Being helpful by answering someone’s question is a great way to develop credibility with that person. In the event they need a product or service related to the one(s) your business provides, they might end up coming to you!
• Requests for support: If a customer tweets a request for help (either directly to you or perhaps to their network), you should notice that tweet and respond accordingly. Happy customers are essential for the long-term results of your business.
• Complaints and feedback: Critics are always out there, and it’s important to acknowledge and resolve issues as they come up.
• Praise: Please sir, can I have some more? Praise is a wonderful thing to receive! Why not say thank you? Retweet it. Save it to your favorites. Send that person a t-shirt! It’s wise to appreciate those who appreciate you.
• Competitor mentions: Competitor intel, anyone? Other people are praising, complaining, and asking questions about your competitors, too. You should monitor those conversations, if only for the information and data.

     Now that you know which types of tweets to specifically monitor, you can create your plan accordingly. Also, don’t be afraid to be proactive with your social media lead generation efforts. Make sure you are posting your fresh content and always link to landing pages that will help you capture more information about your prospects.

     Source: How to monitor your Social Media presence in 10 minutes a day (Rebecca Corliss, Hubspot) e-book