Google+: what should you be monitoring?

     Google+ is not just another social network. It’s a network tightly connected to the world’s leading search engine. Such an explosive combination is certainly going to impact the life of marketers.

     For instance, Google is introducing Direct Connect, a feature that will let searchers call up a Google+ page by simply adding a "+" before their queries. In addition, the +1 button will also remain present not only on search, but also on company blogs and elsewhere. “We introduced the +1 button as a way for your customers to recommend your business across the web - on Google search, in your ads, on sites across the web and on mobile devices,” wrote Dennis Troper, Product Management Director at Google+ Pages.

So what should you be monitoring in regards to Google+?

• Comments: Once you set up your Google+ business page, make sure you are monitoring the comments you might be getting on posts. What are people saying? Are they liking your content or do they have feedback for improvement?
• Circle Streams: Don’t forget to monitor the stream of information being shared across your different circles. There could be interesting discussions that pertain to your industry and can give you opportunities to jump in the conversation with further insights.

     Source: How to monitor your Social Media presence in 10 minutes a day (Rebecca Corliss, Hubspot) e-book