Quora: what should you be monitoring?

     Quora is becoming the new go-to place to ask questions and get answers.

     The quality of the community is quite high. A person may ask, “Why did company X make Y business decision?” Oftentimes, the most highly voted answer is given by the CEO of the company. For users, it’s a great opportunity to learn collectively from a large group where the best answers rise to the top through voting.

What should you be monitoring on Quora?

• Questions: Your primary goal for monitoring Quora, similar to LinkedIn Answers, is identifying questions relevant to your business and industry that you should answer. If someone posts a question about your company and there is no representation from your company among a stream of answers, that is a lost opportunity to guide the message (or deflect negative sentiment).
• Topics: Topics are broad categories of questions like “marketing,” “business,” “books,” etc. If you are a marketer, you should be monitoring the “marketing” sections for opportunities to respond to questions that give you the opportunity to flaunt your and your business’ expertise.

     Source: How to monitor your Social Media presence in 10 minutes a day (Rebecca Corliss, Hubspot) e-book