We use it for fun. We use it to check out our kids’ and grandkids’
photos. We use it to share our love for brands, engage in online contests
organized by various companies, or let a company know when its customer service
has failed us.
These days, the content on Facebook almost
fully mirrors many individuals’ lives. People make their personal profiles
their homes for their likes and hates, and businesses can use Facebook Pages as
a gateway to interact with people.
Facebook business page wall
Your Facebook Business Page wall is the “home” where your business’
fans, friends, customers, and critics can all interact directly with your
company. They can post questions, comments, feedback, or fan mail. Fellow fans
of your business may interact with each other. Many individuals will interact
with the content your business has posted itself.
There are four ways people can
interact on your Facebook Business Page that you should be monitoring:
- Wall Posts: Facebook users can post content to your Page’s wall. They can say good things, complain, talk about a recent experience they have, anything! People can even post photos straight to your Facebook wall. These remarks are user-generated content about your brand.
- Comments: Comments are an opportunity to react to a wall post. Both you and your fans can comment. Consider it a mini conversation that spurred from the original post.
- Likes: The classic thumbs up! If someone “Likes” a wall post, this means they like the content of that post. This can also be translated to mean “I agree”.
- Recommendations: One of the latest features Facebook has introduced is the opportunity to leave recommendations on a business Page. In order to take advantage of this functionality, you need to install the Recommendations plugin, which will display personalized recommendations from other Facebook users.
Another important thing to understand about the content that gets posted
to your Page’s wall is that the more people interact with a specific wall post,
the more viral that post becomes. For example, when an individual posts
something to a Page’s wall, that action is also referenced on the wall of that
individual’s personal profile. Same goes with liking and commenting. Also, wall
posts that receive an exceptional amount of “likes” and comments often show up
in other Facebook users‟’ News Feeds. Let’s talk briefly about that...
Facebook news feed
Your “News Feed” is exactly that: a feed of what Facebook assumes is the
most relevant and important items occurring in your network. Your goal should
be both to react to important items in your business’ News Feed and get your
wall posts featured in others’ News Feeds.
Source:
How to monitor your Social Media
presence in 10 minutes a day (Rebecca Corliss, Hubspot) e-book
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