Many of you
probably joined Twitter to market a business. Twitter also allows for an
element of personal branding you shouldn’t neglect. Have you optimized both
your business and personal Twitter presence to enable people to learn more
about you and your business? Let’s look at the four major components of a
Twitter profile for better optimization.
Your
Twitter Background
The first
component you can optimize is your Twitter background. As a Twitter user, you
have the opportunity to upload a custom image or pick one of Twitter’s
suggested templates. Don’t use the default.
David’s
Twitter background, for instance, is an image of an antique typewriter. “It’s
like my personality,” he says. A customized Twitter background is great for
conveying something about you or your brand’s personality. It helps you stand
out from the crowd of other Twitter users.
Your
Photograph
Don’t use the
default “egg” image for your Twitter avatar. That won’t help you differentiate
yourself or your business from the rest. For personal profiles, you should
consider using a headshot that clearly shows your face so you can be easily
recognized in the Twittersphere. For business accounts, use an image that
portrays your company logo or brand.
Your
Twitter Bio
It’s easy to
just put a laundry list of stuff in your Twitter bio, says David. But why not
come up with a full sentence that describes you or your business? Also, make
sure you include a link to your website or blog, where visitors can go to learn
more about who you are and what you do.
Your
Tweets
Don’t forget
to also optimize each of your tweets. Always share valuable content and use
action-oriented language. Post regularly -- even over the weekend. We have
found that Saturdays and Sundays perform well in terms of engaging people
through tweets. Make sure your updates also include links to landing pages, a
technique that will enable you to generate leads from Twitter. In this way,
your social media efforts will directly impact lead generation.
Source: The ultimate how to marketing
guide (HubSpot and David Meerman Scott) e-book
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