Blogging software

     As mentioned previously, blogs are run by software, so one of your first chores is to determine what software you want to use and get it set up.

     A quick search for blog software will turn up dozens of options. But for the sake of this publication, we are going to focus on just a few of the leading choices:

• WordPress.org: WordPress.org offers a free, open-source blogging tool that has many things going for it. This is the tool I use on my blog and it’s hard to imagine going wrong with this tool. This is software that you download, configure, and upload to your Web host. Because it is open source there are also many beneficial add-ons and plug-ins that can add even more power to the software. The downside, if there is one, is that you must be able to get through a bit of technical tinkering to make it work, but it’s very straightforward.
• WordPress.com: This is a hosted version of the WordPress software that allows you to easily create a blog that is hosted by WordPress. The benefit of this approach is that there is no real setup, you simply sign up (it’s free), choose a theme, and start blogging. The downside with hosted blogging platforms is that they are not as flexible and might not deliver as much search engine benefit because the content does not reside on your website domain.
• TypePad.com: TypePad is another great hosted service with many features and a simple startup process.
• Compendium Blogware: Business-targeted blog system that works around targeting keywords and phrases.
• Windows Live Spaces: Based on simplicity and familiarity, Windows Live Spaces offers users a free, quick, and easy way to get started blogging.

     Source: Let’s talk, Social Media for small busniess, version two (John Jantsch) e-book