You must be
plugged in with news and trends related to your industry if you’re going to
create relevant, timely content. It’s easy to follow even dozens of news and
commentary sources:
- Subscribe to RS feeds from bloggers that cover your industry or speak to your target audience.
- Subscribe to email newsletters from niche publications that cover your industry, as well as your vendors and even your competitors.
- Set up Google Alerts for non-branded keywords related to your industry, your products, and your persona’s pain points.
By checking
these feeds every day, you’ll find tons of content ideas. You might write a
blog post that comments on a major news headline, or explains why a certain
event matters to your audience. For example, a travel agent could use news
about economic turmoil in Europe as an opportunity to blog about what the Euro
crisis means to travelers. You might notice a trend burning up the blogs and
media outlets in your niche and decide to create a webinar on the topic.
Source: A practical guide to killer marketing content (HubSpot) e-book
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