Regular
blogging is a cornerstone of inbound marketing, so make sure you’ve got plenty
of ideas on hand for updating your blog at least daily. Keep a backlog of the
topics you want to cover. Style banks present another great tool to facilitate
your writing strategy. Style banks generally encompass writing templates and design
ideas that result in fresh and compelling content.
Ideas for your
blog style bank include:
- Bulleted lists
- Book, movie, and product reviews
- Photos and captions
- Videos
- How-to guides
- Interviews
The style bank
is a great resource for your occasional blog contributors and ebook authors,
who might not know where to start when they’ve been assigned a piece of
content. Your backlog will also help your more frequent contributors get over
occasional bouts of writers block.
Source: A practical guide to killer marketing content (HubSpot) e-book
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