Tips for creating killer content: repurpose content

     Almost every piece of content you create can be adapted, reused, modified and republished in another format. Make a habit of finding multiple ways to package and distribute the same information in different formats.

     Here are a few ideas:

• Combine text from an old whitepaper with new videos to create a video (multimedia) ebook.
• Turn videos into blog posts and ebooks. Each video can form the basis of a new blog post that includes a link to the video along with examples and takeaways.
• Use webinar questions and comments to create a new ebook. Once the webinar is over, you can compile the most interesting or commonly asked questions from the audience with answers from your team for a nice piece of content that directly addresses your prospects’ pain points.
• Share all company presentations in multiple formats. Post the slides on SlideShare, upload a video of the speech on YouTube, and create a series of blog posts that dive into specific points discussed during the presentation.

     Source: A practical guide to killer marketing content (HubSpot) e-book