If you are
reading this ebook, you are probably the one who creates most of your company’s
inbound marketing content, but that doesn’t have to be the case. You can use
many different voices from inside your organization. Technical folks, customer
service people, C-level executives, product managers, and others in your
organization have a unique take on important aspects of your business. Get your
coworkers to contribute by:
- Asking them to write occasional blog posts relevant to their job functions.
- Interviewing them and posting short videos that share their expertise.
- Inviting them to give short presentations or answer questions in webinars.
You can also
look outside your own company for help creating content. New online content
marketplaces are springing up to connect marketers with legions of freelance
writers and editors who will take on blog posts, ebooks, and other writing jobs
for you. You can specify the topic, your desired style and tone, and your
intended audience, and you typically don’t have to pay unless you accept the
finished article. HubSpot customers can easily find external writers using Zerys
or the WriterAccess, both apps available in the HubSpot Marketplace.
Source: A practical guide to killer marketing content (HubSpot) e-book
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