Round-ups, reviews, and look-backs are
classic techniques that magazine publishers use to fill their pages –
especially at the end of the year or during summer doldrums.
Find places in your own editorial calendar
for features, such as:
- A compilation of your most popular blog posts for a “best-of” ebook each December.
- A list of top products of the year for a retail niche.
- A “summer reading” list of great business books for a B2B audience.
Such topics
are easy to put together and will most likely appeal to a broader audience. Try
to think of some creative and fun lists to put together as that will help you
stand out from the rest of the marketing campaigns during a very busy sales
period.
Source: A practical guide to killer marketing content (HubSpot) e-book
No comments:
Post a Comment