Tips for creating killer content: take your video camera everywhere

     Creating video content doesn’t have to be a big production process. It’s easy to shoot new videos if you always carry an iPhone or another pocket-sized device on hand.

     Here are a couple simple video ideas:

• If you see a question on Twitter that someone from your company can answer, film their response and tweet a link to the video.
• Always bring a camera to trade shows or other industry events and shoot short clips, such as interviews with compelling industry experts or audience surveys. A simple premise, such as asking ten people to share the coolest thing they saw or learned at the trade show, can be edited into a great video blog post.

     Source: A practical guide to killer marketing content (HubSpot) e-book