Tips for creating killer content: monitor social conversations

     Social media gives you a real-time feed of what your prospects are talking about. If you listen carefully, you’ll find plenty of good hooks for new content. Not only that, but content that’s generated from social conversations points to the type of information that gets easily distributed via social media.

     For example, if you see many people asking the same questions about a product or service you provide, you can create content to provide information regarding those questions. Many people go on Twitter or Facebook to ask for recommendations about choosing new vendors or service providers. Why not create an ebook to provide suggestions, which you can then share the next time you see someone asking for a

recommendation?

     In order to be efficient at monitoring social media conversations, you’ll need to use some marketing software that helps you filter the discussions and identify the ones you are most interested in. You can do that using tools such as Hootsuite, TweetDeck and if you want to measure leads and customers, HubSpot’s social media tool.

     Source: A practical guide to killer marketing content (HubSpot) e-book