Not everything has to be pegged to a major
news story, hot new trend, or the latest buzz on social media. In fact,
sometimes it feels like you can’t find anything hot or new to write about.
At
these times, it’s helpful to turn to your evergreen content. Evergreen content
covers topics that are always interesting to your audience regardless of
seasonal trends, economic conditions, or other external factors. For instance,
some evergreen topics include:
- Ideas for saving time or money
- Personal health and fitness advice
- How-to articles that address universal problems for your audience
- Inspirational articles
Evergreen
topics not only help you fill holes in your calendar, but they are an extremely
valuable asset for inbound marketing. Thanks to their evergreen nature, this
type of content can continue to drive traffic to your site for months or even
years -- as long as there’s an audience out there searching for the kind of
advice you’re sharing.
Source: A practical guide to killer
marketing content (HubSpot) e-book
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