Customers, prospects, bloggers, and
reporters covering your industry LOVE new data. Find ways that you can mine
your recent sales information or your audience for unique new research about
your niche.
For example, the online luggage retailer Suitcase.com
created a Consumer Luggage Report by surveying its customers about their
luggage preferences. “People responded very quickly to us and told us what they
are looking for,” said John Ebb, the company’s CEO. Traffic to the Suitcase. com’s
blog jumped five times after the report was published, according to a
MarketingSherpa case study.
SurveyMonkey
and SurveyGizmo make it easy to conduct online surveys of your audience. But if
you don’t want to create a survey, you can look at sales data for interesting
trends about your marketplace, such as your top selling products, the
geographic distribution of your customers, customer shopping habits (time of
day, day of the week, etc.), or demographic breakdown of your customers.
Source: A practical guide to killer marketing content (HubSpot) e-book
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